By Seoxpert Editorial · Published · Updated
Semrush is one of the most comprehensive marketing platforms on the market — keyword research, competitive intelligence, rank tracking, PPC research, content marketing, social tools, and site audits all in one subscription. Seoxpert is a narrower product: a focused audit platform for SEO, security, and performance. This page walks through the honest tradeoffs so you can pick the right tool — or use both.
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This table covers features where the two tools overlap. Semrush has a much wider footprint — PPC research, social media management, content marketing platform, local listing management — that is outside the scope of this comparison.
| Feature | Semrush | Seoxpert |
|---|---|---|
| Technical SEO audit | Yes — Site Audit | Yes — core product |
| Security header checks | Limited | Yes — HSTS, CSP, X-Frame-Options, mixed content |
| Core Web Vitals | Yes | Yes (CrUX + lab measurements) |
| Keyword research | Yes — extensive database | No |
| Competitive analysis | Yes — Domain Overview, Traffic Analytics | No |
| Rank tracking | Yes — Position Tracking | No |
| Backlink analysis | Yes — Backlink Analytics | No |
| PPC / paid search research | Yes | No |
| Scheduled audits | Yes | Yes — native per-domain |
| Guest scan before signup | No | Yes |
| Client-ready PDF reports | Yes (My Reports) | Yes (formatted report) |
| Starting price | From ~$140/mo (Pro plan) | Free tier or $9.99/mo subscription |
Pricing figures reflect publicly advertised rates at time of writing. Check the Semrush pricing page and our pricing for current values.
Semrush is built for teams who need a single subscription to run a whole SEO and marketing function. If any of these are central to your work, Semrush is the answer and Seoxpert is not a substitute:
Semrush bundles research, rank tracking, and audits into a single subscription starting from around $140/month for Pro. If you only use the audit portion, most of that price is paying for tools you will not touch. Seoxpert Pro is $9.99/month for 100 scans across 10 domains; Agency is $29/month for 500 scans across 50 domains with white-label.
Every Seoxpert scan checks security headers — HSTS, CSP, X-Frame-Options, Referrer-Policy — alongside SEO and performance. Mixed content and HTTPS configuration are flagged in the same report. In Semrush, security-adjacent checks exist but are not the focus of the audit product.
Seoxpert produces a PDF audit report for every completed scan — health score, letter grade, prioritised findings — ready to send. Semrush has a PDF reporting feature (My Reports) that is flexible but requires building the report once per client.
Seoxpert has one primary action: scan a site. Semrush has dozens of tools across six categories — powerful, but onboarding takes time. For a team whose only requirement is "run an audit and deliver the fix list", the narrower surface is a feature.
Semrush has three published tiers — Pro, Guru, and Business — starting from around $140/month for Pro and scaling to several hundred dollars per month for Business. Every plan bundles the full suite (audit, keyword research, rank tracking, backlinks, competitive intelligence, content tools). Check the Semrush pricing page for current rates.
Seoxpert: Free tier (1 domain, 4 scans/mo), Pro $9.99/month (10 domains, 100 scans/mo), Agency $29/month (50 domains, 500 scans/mo, white-label). See the full pricing page.
Many agencies run both: Semrush for strategy and research, Seoxpert for the routine audit and client deliverable pipeline.
Only for the audit portion of Semrush. Semrush bundles keyword research, competitive intelligence, rank tracking, PPC research, content marketing, and social tools. Seoxpert does not attempt those.
Both crawl and report issues with severity. Seoxpert additionally audits security headers, mixed content, E-E-A-T signals, and GDPR consent. Semrush Site Audit integrates deeper with the rest of the Semrush ecosystem.
Semrush Pro starts from around $140/month, Guru in the $200s/month, and Business in the $400s/month range. Every plan bundles the full marketing suite — there is no audit-only tier. Check Semrush's pricing page for current rates.
Yes. Many teams use Semrush for strategy and research, and Seoxpert for the routine audit workflow and client-facing PDF reports.
Semrush Site Audit has some HTTPS-related checks but security header coverage is not its focus. Seoxpert includes a dedicated security scanner as part of every audit.
Run a free Seoxpert audit on your own site — no account required to see initial results.
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