Seoxpert.io
Ecommerce

Ecommerce SEO Audit: Find What's Costing You Sales

Product pages, category pages, and faceted navigation create SEO problems at scale. The scanner audits your entire store in one pass — schema validation, duplicate detection, broken links, performance, and security — so you can fix what costs rankings before peak trading periods.

Free first scan. No credit card required.

Common SEO Problems on Ecommerce Sites

Duplicate or thin product pages

Faceted navigation (colour, size, material, price-range filters) generates near-duplicate URLs at scale. A store with 500 products and 10 filter combinations can create thousands of indexable URLs, each competing against the base product page. Thin product pages — those with only a product name, price, and image and no original descriptive content — also struggle to rank against competitor pages with richer copy.

Missing or invalid Product schema markup

Google requires at minimum name, image, and offers (with price and availability) for a Product schema to qualify for rich results. Missing these fields suppresses price and availability display in the SERP. Invalid schema — for example, schema prices that do not match the visible page price — can result in rich result penalties.

Faceted navigation URL duplication

Without canonical tags on filtered URLs pointing back to the base category page, every filter combination competes in the index independently. The base category page loses authority as it is diluted across dozens or hundreds of near-identical filtered variants.

Unoptimised images slowing page load

Product images are often the largest elements on the page. Without preload hints for above-the-fold hero images, width and height attributes (which prevent CLS), and compression, product pages consistently fail Core Web Vitals LCP thresholds. Slow product pages lose both organic rankings and paid conversion rates simultaneously.

Broken internal links from discontinued SKUs

When products are deleted without redirects, every category page and cross-sell section linking to that product now points to a 4xx URL. A single product removal can introduce dozens of broken links spread across the navigation. These waste crawl budget, trap crawlers, and degrade user experience during the buying journey.

What Seoxpert Checks on Ecommerce Sites

  • Thin product pages — flags pages below a minimum content threshold
  • Duplicate title tags across product variants and category pages
  • Missing, invalid, or incomplete Product schema (name, image, offers)
  • Faceted navigation URLs without canonical tags
  • Broken internal links (4xx responses from category, navigation, and cross-sell links)
  • Image performance — missing preload, absent dimension attributes, large uncompressed files
  • Core Web Vitals signals — LCP, CLS, INP on product and category templates
  • Security headers — HSTS, CSP, X-Frame-Options on all store pages
  • HTTPS enforcement and mixed content on checkout-adjacent pages

Browse all issue types in the issue library.

Product Schema Validation Across the Catalogue

The schema validator checks every product page for JSON-LD with a @type: Product declaration. It validates that the required fields are present: name, image, and offers (including price and availability).

Findings show the source page, which fields are missing or invalid, and a severity rating. Pages with no schema at all are flagged separately from pages with partial or malformed schema, since the fix path differs.

Crawling Large Stores Without Hitting Limits

Seoxpert crawls up to 500 pages per Full Audit scan (400 for the focused SEO & Content or Security & Performance scans). For stores with thousands of SKUs, the crawler prioritises canonical URLs and avoids duplicating effort on parameter-generated variants. The Agency plan supports up to 25 registered domains, making it suitable for multi-brand or multi-region ecommerce operations.

See the full page and domain breakdown at pricing.

Scheduling Automated Audits After Inventory Changes

Ecommerce catalogues change daily: new products go live, old SKUs are discontinued, prices update, and promotions start and end. Each change is an opportunity for broken links, schema drift, and duplicate page creation to appear silently.

Scheduled scans run automatically on weekly or daily cadences. When a scan completes, regressions — issues that were not present in the previous scan — are highlighted separately so the team can triage post-deployment breakage before it affects rankings or sales.

Frequently Asked Questions

Does Seoxpert work with Shopify?

Yes. The scanner audits any publicly accessible website regardless of platform. It crawls your Shopify store the same way Googlebot does, checking every accessible page for SEO, security, schema, and performance issues.

How does the scanner find duplicate product pages?

It detects duplicate title tags and near-identical meta descriptions across product and category pages. Faceted navigation URLs without canonical tags pointing to the base URL are also flagged as duplication risk.

What Product schema fields does it check?

The scanner validates that Product schema includes: name, image, and offers (with price and availability). Missing required fields, invalid values, and malformed JSON-LD are all reported with page-level references.

Can I scan all my category and product pages?

Full Audit scans crawl up to 500 pages per scan; the focused SEO & Content and Security & Performance scans crawl up to 400. Category, product, and collection pages are all included. The Agency plan supports up to 25 registered domains for multi-store operations.

How often should I audit an ecommerce site?

Weekly scheduled scans catch regressions from catalogue changes. Run an immediate audit after any significant inventory update, product deletion, or platform migration. Broken internal links from deleted SKUs are a common post-update regression.

Audit your ecommerce store now — free first scan.

Also see: agency SEO platform · thin content guide · pricing