No About or Team page found, which harms site trust and E-E-A-T signals for SEO.
By Seoxpert Editorial · Published
Google's guidelines emphasize transparency about site ownership and authorship. Without an About or Team page, users and search engines may question your site's credibility, especially for sensitive topics. This can negatively affect rankings and user trust.
Sites lacking an About or Team page may be seen as untrustworthy and rank lower in search results.
The crawler scans for URLs or page content indicating an About, Team, or Company page and flags if none are found.
Example About Page HTML
<section id="about">
<h1>About Us</h1>
<p>We are a team of certified nutritionists with over 10 years of experience.</p>
<ul>
<li><img src="/images/jane.jpg" alt="Jane Doe"> Jane Doe, MSc Nutrition</li>
<li><img src="/images/john.jpg" alt="John Smith"> John Smith, RD</li>
</ul>
<a href="https://linkedin.com/in/janedoe">Jane's LinkedIn</a>
</section>Organization Structured Data
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Healthy Life Nutrition",
"url": "https://www.healthylife.com/about",
"logo": "https://www.healthylife.com/logo.png",
"sameAs": [
"https://www.facebook.com/healthylife",
"https://www.linkedin.com/company/healthylife"
]
}
</script>While not strictly required, having an About or Team page is strongly recommended for trust and E-E-A-T, especially for YMYL topics.
Include details about who runs the site, their qualifications, experience, and links to social profiles or credentials.
It demonstrates expertise, authority, and trustworthiness, which are key factors in Google's quality assessments.
Adding Organization or Person JSON-LD helps search engines understand your site's identity and is considered best practice.
Run a scan to see if No About / Team Page Detected affects your pages.
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