mediumBest Practices

No Dedicated 'About' Page

The site does not have a dedicated 'About' page that explains htmx's mission, team, or background. This page is important for establishing trust and providing e

By Seoxpert Editorial · Published May 3, 2026 · Updated May 3, 2026

Why it matters

An 'About' page acts as a trust signal, helping users and search engines understand the purpose, credibility, and people behind htmx. Without it, users may question the legitimacy of the project, and search engines may have less context for ranking branded and informational queries.

Impact

The absence of an 'About' page can lead to lower user trust, higher bounce rates from users seeking project background, and missed SEO opportunities for branded queries. It can also make it harder for journalists, contributors, or potential partners to learn about the project.

How it's detected

This issue is typically detected during manual site audits, automated SEO crawls, or by observing user behavior indicating confusion or lack of trust. Tools may flag the absence of a page at a standard URL such as /about or missing internal links to such a page.

Common causes

•Oversight during initial site setup
•Focus on technical documentation over project background
•Lack of resources to write non-technical content
•Unclear ownership of project storytelling

How to fix it

Create a new page at https://htmx.org/about. Include an H1 heading, a concise summary of htmx, its mission, and value proposition. Add supporting evidence such as case studies, testimonials, or FAQs. Incorporate a clear call-to-action (e.g., links to documentation, contribution guides, or contact information). Ensure the page is linked from the homepage and other relevant pages to enhance discoverability and trust.

Code examples

Example of a minimal 'About' page structure

<!DOCTYPE html>
<html lang="en">
<head>
  <title>About htmx</title>
  <meta name="description" content="Learn about htmx, its mission, and the team behind the project.">
</head>
<body>
  <main>
    <h1>About htmx</h1>
    <p>htmx is an open-source library that allows you to access modern browser features directly from HTML, enabling dynamic web applications with less JavaScript.</p>
    <section>
      <h2>Our Mission</h2>
      <p>To simplify web development by empowering HTML as a first-class citizen in modern web apps.</p>
    </section>
    <section>
      <h2>Team</h2>
      <p>htmx is maintained by a dedicated group of open-source contributors.</p>
    </section>
    <section>
      <h2>Case Studies</h2>
      <ul>
        <li><a href="/case-study-1">How Company X uses htmx</a></li>
      </ul>
    </section>
    <a href="/docs">Read the Documentation</a>
  </main>
</body>
</html>

Adding a link to the 'About' page from the homepage navigati

<nav>
  <ul>
    <li><a href="/">Home</a></li>
    <li><a href="/about">About</a></li>
    <li><a href="/docs">Docs</a></li>
  </ul>
</nav>

FAQ

Why is an 'About' page important for an open source project like htmx?

An 'About' page establishes credibility, communicates the project's mission and values, and helps users, contributors, and partners understand who is behind the project and why it exists.

What content should be included on the 'About' page?

Include a clear summary of the project, its mission, team or contributors, history, and any notable achievements or case studies. It's also helpful to add calls-to-action and links to further resources.

Does the 'About' page need to be linked from every page?

It should be easily accessible, typically from the main navigation and the homepage. Linking from other relevant pages, such as documentation or contact pages, is also recommended for discoverability.

Can the 'About' page improve SEO rankings?

Yes, it can help search engines understand the site's purpose and authority, and can rank for branded and informational queries related to the project.

How often should the 'About' page be updated?

Update the page whenever there are significant changes to the project's mission, team, or achievements to ensure the information remains accurate and relevant.

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