lowBest Practices

No Dedicated About Page for the Author and Site

No clear, dedicated about page exists for the author and site, impacting topic authority and user trust.

By Seoxpert Editorial · Published May 3, 2026

Why it matters

A dedicated about page consolidates information about the author and site, helping search engines understand and rank the topic. It also improves user trust and clarity by providing a single, authoritative source of information. Without it, both users and search engines may struggle to find or verify site details.

Impact

Authority and relevance for 'about' queries are diluted, reducing visibility and user trust.

How it's detected

Automated crawlers check for a prominent /about page with clear author and site information, linked from key site areas.

Common causes

•About information is scattered across multiple pages.
•The about page exists but is not clearly labeled or structured.
•No direct link to the about page from the homepage.
•The about page lacks a clear H1 or summary about the author/site.

How to fix it

Create a dedicated about page at /about with a clear H1, concise summary, value proposition, supporting evidence, and a call to action. Ensure this page is linked from the homepage and other relevant sections. Structure the content for both users and search engines to easily identify the author and site details.

Code examples

Before: About info buried in homepage section

<!-- Homepage section -->
<section id="about">
  <h2>About Me</h2>
  <p>I'm Dan Luu, a blogger...</p>
</section>

After: Dedicated /about page with clear structure

<!-- /about page -->
<h1>About Dan Luu and This Blog</h1>
<p>This page provides background on Dan Luu and the purpose of this blog.</p>
<p>Value proposition: In-depth technical articles with real-world examples.</p>
<ul>
  <li>Case studies</li>
  <li>FAQs</li>
</ul>
<a href="/contact">Contact Dan</a>

FAQ

Why does my site need a dedicated about page if I already mention myself on the homepage?

A dedicated about page centralizes information, making it easier for users and search engines to find and understand your site's purpose and authority.

What should I include on my about page for SEO?

Include a clear H1, a concise summary of the author and site, value proposition, supporting evidence, and a call to action.

Does the URL structure matter for the about page?

Yes, using a standard /about URL helps both users and search engines identify the page as the canonical source for site and author information.

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