SERP Opportunity: Add FAQPage Schema to Question-Heading Pages

Why it matters

FAQ rich results increase visibility in search by expanding your listing and enabling 'People Also Ask' features. Since your pages already have question-formatted H2s, adding FAQPage schema is a quick way to gain these benefits and improve user engagement.

Impact

Without FAQPage schema, your pages are ineligible for FAQ rich results and miss out on enhanced SERP features.

How it's detected

The issue is detected when pages have question-phrased H2 headings but lack FAQPage structured data in their HTML.

Common causes

• Content writers add question-based H2s but omit schema markup.
• Developers are unaware of FAQPage schema requirements.
• Site templates do not include structured data for FAQs.
• Content management systems lack built-in FAQ schema support.

How to fix it

Code examples

<h2>What is the return policy?</h2>
<p>Our return policy allows returns within 30 days of purchase.</p>

<h2>What is the return policy?</h2>
<p>Our return policy allows returns within 30 days of purchase.</p>
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the return policy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Our return policy allows returns within 30 days of purchase."
      }
    }
  ]
}
</script>

FAQ