Internal links point to URLs that redirect instead of linking directly to the final destination.
By Seoxpert Editorial · Published
Redirected internal links create unnecessary hops, slowing down user navigation and crawling. They can dilute link equity and make it harder for search engines to efficiently index your site. Direct links are preferred for optimal SEO and user experience.
Leaving this unresolved can reduce SEO effectiveness and degrade site performance.
An automated crawler checks internal links and flags those that return a redirect (e.g., HTTP 301/302) before reaching the final destination.
Problem: Internal link points to a redirect
<a href="/old-page">Visit our page</a> <!-- /old-page redirects to /new-page -->Fix: Internal link points directly to the final URL
<a href="/new-page">Visit our page</a>They add unnecessary load time, dilute link equity, and can hinder search engine crawling and indexing efficiency.
Use an SEO crawler tool to scan your site for internal links that return HTTP 3xx status codes.
Yes, both types of redirects introduce unnecessary hops for internal links.
It's best practice to update all internal links to point directly to the final destination, regardless of the number.
Run a scan to see if Internal Links Point to Redirected Pages affects your pages.
Scan my website →