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No Disclosure That AI-Assisted Content May Be Used (EU AI Act §50)

Site lacks required disclosure that AI-assisted content may be used, per EU AI Act Article 50.

By Seoxpert Editorial · Published

Why it matters

The EU AI Act requires clear disclosure when AI is used to generate or assist with content. Failure to comply can result in legal penalties and erode user trust. Transparent AI use also aligns with best practices for SEO and user experience.

Impact

Omitting this disclosure risks non-compliance with EU law and potential penalties.

How it's detected

Automated crawlers scan privacy policies and visible notices for AI-related disclosure statements as required by EU AI Act §50.

Common causes

  • •Privacy policy templates not updated for AI regulations
  • •Lack of awareness of EU AI Act requirements
  • •Assumption that AI use is too minor to disclose
  • •No process to review or update compliance notices

How to fix it

Review your privacy policy and user-facing notices. Add a clear clause stating if and how AI tools are used to generate or summarize content, e.g., 'This site may use AI-assisted tools to generate or summarise content. AI-generated content is reviewed by humans before publication.' If you do not use AI, explicitly state that to avoid ambiguity. Ensure the notice is visible and accessible to users.

Code examples

Missing AI Disclosure (Problem)

Privacy Policy

We collect user data to improve our services. ...
(No mention of AI-assisted content.)

Compliant AI Disclosure (Fix)

Privacy Policy

We collect user data to improve our services. This site may use AI-assisted tools to generate or summarise content. AI-generated content is reviewed by humans before publication.

FAQ

Is disclosure required if we only use AI to summarize, not generate, content?

Yes. The EU AI Act requires disclosure for both AI-generated and AI-assisted content, including summarization.

What if our site does not use any AI tools?

State explicitly in your policy that no AI-assisted or AI-generated content is used to avoid ambiguity.

Where should the disclosure be placed?

The disclosure should be included in the privacy policy or a clearly visible sibling notice accessible to users.

Does this apply to sites outside the EU?

If your site targets EU users or operates in the EU, compliance is required regardless of where the site is based.

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