Seoxpert.io
mediumTechnical SEO

Article Schema on Thin Content Pages

Article schema is used on pages with under 300 words, making them ineligible for article rich results.

By Seoxpert Editorial · Published

Why it matters

Google expects substantial content for Article or BlogPosting schema to qualify for rich results. Using Article schema on thin content can lead to wasted crawl resources and may undermine Google's trust in your structured data, potentially affecting eligibility for enhancements across your site.

Impact

Pages may not be eligible for article rich results and could reduce the perceived quality of your structured data.

How it's detected

An automated crawler checks for Article or BlogPosting schema on pages and flags those with fewer than 300 words of visible content.

Common causes

  • Publishing short announcements or placeholders as articles
  • Using automated templates that always add Article schema
  • Misunderstanding Google's requirements for article rich results
  • Failing to update schema when content is trimmed or removed

How to fix it

Review pages flagged with Article schema and under 300 words. Either expand the content to at least 400-600 words to qualify as a substantive article, or remove the Article schema from these pages. If the page is not a genuine article, use WebPage schema instead as a neutral fallback.

Code examples

Incorrect: Article schema on thin content

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Short Update",
  "articleBody": "Just a quick note."
}

Correct: Remove Article schema, use WebPage

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Short Update"
}

Correct: Article schema with sufficient content

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "In-Depth Analysis of Market Trends",
  "articleBody": "This article provides a comprehensive overview of current market trends... (400+ words)"
}

FAQ

Why does Google require more content for Article schema?

Google uses Article schema to enhance search results for substantial articles. Thin content does not meet their guidelines for rich results.

Can I use Article schema on short news updates?

If the update is under 300 words, it's best to use WebPage schema instead, as it likely won't qualify for article rich results.

Will removing Article schema hurt my SEO?

No, removing inaccurate Article schema improves your structured data quality and avoids misleading search engines.

How many words should an article have for Article schema?

Aim for at least 400-600 words to meet typical expectations for article rich results.

Found this issue on your site?

Run a scan to see if Article Schema on Thin Content Pages affects your pages.

Scan my website →