Trust & Authority
E-E-A-T signals — about / contact pages, author bylines, publication dates, social proof, founding year, AI-generated content authenticity.
17 issuesbelow — sorted by severity, with the critical and high-severity ones first because they're what you should fix this week. Each entry links to a single page with the symptom, the root cause, the actual code or config change to ship, and a free scan that checks if the issue applies to your site right now.
Article pages lack visible author byline and Person schema in Article structured data.
Contact pages lack visible phone numbers or email addresses, reducing trust and site credibility.
No About or Team page found, which harms site trust and E-E-A-T signals for SEO.
No Contact Us page was found on your website, which can harm trust and E-E-A-T signals.
Article pages are missing required OpenGraph article meta tags like og:type, article:author, or article:published_time.
Article pages lack visible publication or update dates, reducing content freshness signals for users and search engines.
Content appears AI-generated or highly templated, lacking originality and specific details.
The absence of case studies or customer success pages on a B2B website undermines trust and conversion rates by failing to provide tangible proof of your produc
No dedicated pricing, plans, or packages page is present on your website, making it difficult for visitors to find cost information quickly.
No testimonials, customer logos, or trust signals were found on your site, reducing credibility and conversion potential.
Organization schema is missing 'sameAs' social profile links for entity disambiguation.
Pages with generic or template-style writing lack unique insights, examples, or value, making them indistinguishable from similar content elsewhere. This can re
This issue occurs when a website only offers demo requests or quote forms as calls to action, with no visible pricing or self-serve sign-up options. This is com
Long-form pages lack outbound links to authoritative external sources, reducing perceived trustworthiness.
No blog, articles, or content hub was found on the site, indicating a lack of educational or resource-driven content.
No live-chat or messenger widget was found on the site, which can reduce conversions and lead capture. Live-chat tools enable real-time communication with visit
A site with visible pricing but no accessible refund policy page risks losing customer trust and may face compliance issues. To resolve, create a clear, dedicat
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