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"Do Not Sell My Personal Information" Link Not Found (CCPA)

No 'Do Not Sell My Personal Information' link found; required by CCPA for sites sharing personal data with third parties.

By Seoxpert Editorial · Published

Why it matters

Missing the required CCPA link can result in legal penalties and damages user trust. Search engines may flag non-compliant sites, affecting reputation and potentially visibility. Users expect transparency and control over their data, especially in regulated markets like California.

Impact

Failure to add this link can lead to fines and loss of user trust for California visitors.

How it's detected

Automated crawlers scan for the presence of a 'Do Not Sell My Personal Information' link in the site's footer or main navigation.

Common causes

  • •Lack of awareness of CCPA requirements
  • •Site does not identify as selling data but uses third-party ad networks
  • •Footer or privacy policy missing required links
  • •Relying on outdated privacy compliance tools

How to fix it

Review your data sharing practices to determine if CCPA applies. If you sell or share visitor data, add a clearly labeled 'Do Not Sell My Personal Information' link to your site's footer. This link should direct users to a page or form where they can opt out. Consider using a Consent Management Platform (CMP) that supports CCPA compliance.

Code examples

Example: Adding the required link to your footer

<footer>
  <!-- Other footer links -->
  <a href="/do-not-sell-my-info">Do Not Sell My Personal Information</a>
</footer>

FAQ

Who needs to include a 'Do Not Sell My Personal Information' link?

Any business subject to CCPA that sells or shares personal data with third parties must include this link.

Where should the 'Do Not Sell My Personal Information' link be placed?

It should be visible on every page, typically in the site footer.

Does using ad networks count as selling personal information under CCPA?

Yes, sharing data with ad networks may be considered a sale under CCPA.

What should the link lead to?

The link should lead to a page or form where California residents can opt out of the sale or sharing of their personal information.

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