E-commerce SEO Audit

E-commerce has its own failure modes

Product-heavy sites fail in patterns that content sites do not. Faceted navigation creates thousands of near-duplicate URLs if canonicals are wrong. Product detail pages often miss the structured data needed for rich results. Collection pages paginate in ways that confuse search engines. Checkout flows have their own performance and security posture. Seoxpert checks all of these in a single scan.

What an e-commerce audit should check

• Product schema: required fields (name, image, offers) on every PDP. Offers must include price and availability.
• Faceted navigation: filter URLs canonical back to the parent collection; parameters like ?sort and ?color are not indexed as separate pages.
• Pagination: rel="next"/rel="prev" where applicable, self-referencing canonicals on each page.
• Sitemap completeness: every in-stock product is in the sitemap; out-of-stock or discontinued URLs are removed.
• Core Web Vitals on PDPs: product images are the LCP element — compress, size correctly, and avoid CLS from late-loading.
• Checkout performance: every additional second on checkout correlates with measurable conversion drop.
• Security on transaction pages: HTTPS enforced, HSTS, Content Security Policy, secure cookies.
• Internal linking: related products, category hubs, and breadcrumbs for crawl-depth reduction.

Full e-commerce-specific detail on the e-commerce SEO page.

Shopify, WooCommerce, and other platforms

Seoxpert crawls any publicly accessible storefront. No platform-specific integration or API access needed. The scanner reads the HTML, HTTP headers, and structured data the same way Googlebot does. Shopify, WooCommerce, BigCommerce, Magento, and custom stacks are all supported out of the box.

How often to run the audit

Weekly is the sweet spot for an active store. Product catalogs change often. New products. Retired SKUs. Seasonal collections. Price updates. Every change is a chance to break a canonical, drop a schema field, or leave a 404 in the sitemap. A scheduled weekly scan catches these before they cost rankings. Pro and Agency plans include scheduled scans with email summaries.

Pricing for e-commerce teams